February 12, 2014
Join me in the fight against cancer.
As a family physician, I believe it is my role to support the development of a much needed culture of screening in PEI to fight cancer. It is startling to realize that Islanders fall way behind other Canadians in getting screened. In fact, more than 60% of Islanders aged 50-74 do not realize they should be checked before signs or symptoms are present. As a result of this misconception, PEI continues to have a higher incidence of cancer than the rest of Canada. Our screening rates for breast cancer fall far short of the average and are dropping. We continue to have higher rates of cervical cancer than other provinces, and colon cancer is the second leading cause of death in men and women in PEI.
On January 28th 2010, the Canadian Cancer Society launched a powerful public awareness advertising campaign to inform men and women that by the age of 50 they must be screened for colon, cervical and breast cancer regularly. This compelling campaign underlines how cancer screening can find cancer long before there are any symptoms. It points out that early detection through screening is crucial in the successful treatment of the disease.
Through this campaign your patients will see and hear television, newspaper and radio advertisements. They will be directed to this website, getscreenedpei.ca for more information, invited to sign up to join the fight against cancer and receive regular screening reminders.
But advertising can only do so much; your support is crucial to the success of this effort. Research continues to underline how important a doctor’s recommendation is in encouraging Islanders to take action. We need you to have the conversation with your patients around cancer screening at any opportunity. It is education about the benefits of cancer screening and early detection, and your encouragement that will help create the culture of screening in PEI.
Below are some tools developed by the Canadian Cancer Society, PEI Division that can prompt and facilitate discussions around colon, cervical and breast cancer, and screening with your patients.
These tools include:
- Posters – for your waiting or exam rooms to prompt your patients to as about screening
- Brochures – for your to give your patients to explain simply and clearly the benefits of screening for colon, cervical and breast cancer.
- FAQ’s – for you to give your patients to provide answers to the most frequently asked questions about colon, cervical and breast cancer screening
To receive materials click links above to download or call toll-free 1 866 566-4007.
As you and I know only too well, cancer is the most insidious disease with heartbreaking consequences for people with cancer and their families. I urge you to join me in the fight against cancer and talk with your patients about getting screened regularly.
Dr. Charles Duffy
Canadian Cancer Society, PEI Division